• The Crux Of It

    Unless Amazon is already your #1 priority, it makes sense to hire a professional.


    Our data driven methods are tried and tested.


    By being selective and by focusing solely on Amazon, we are able to offer our clients' Amazon business the attention it needs.


    Joppe Coelingh Bennink

    I run a successful eCommerce business as well as Generation AMZ. Before I started my eCommerce company and advisory firm, I used to sell financial software to Investment Banks and other financial institutions. I have spent countless hours learning Amazon by trawling Facebook groups, attending events and masterminds, listening to podcasts and going back-and-forth with Amazon's support teams. I have become "expert" enough to know that learning never stops. I like to have an open and transparent dialogue with my clients. I think Amazon offers a great opportunity for businesses of all shapes and sizes. But I also recognise how their practices can sometimes frustrate and anger people. It's all about how you approach it and what you wish to get out of it.


    A good motto in this case: If you can't beat them, join them!

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